Audrey LOPEZ
Marketing & Communication Director
Brand management
Marketing and communication expert
Media speccialist
Digital Marketing
Team player
Sherbrooke Canada (Québec)
Professional Status
Employed
Just looking around
About Me
I am actually searching for new projects and challenges.
I have always been guided by my will to acquire new skills. This is the mirror of the diversity of my various professional experiments.
I worked for specific sectors as the video games industry, the new technologies, the automotive and motorsports industries.
I am dynamic, honest, adaptable, ambitious and pragmatic, with a great sense of human relations.
For any request, do not hesitate to contact me!
I have always been guided by my will to acquire new skills. This is the mirror of the diversity of my various professional experiments.
I worked for specific sectors as the video games industry, the new technologies, the automotive and motorsports industries.
I am dynamic, honest, adaptable, ambitious and pragmatic, with a great sense of human relations.
For any request, do not hesitate to contact me!
- International projects management, Image management, Brand management
- BtoB and BtoC digital marketing and marketing strategies, brand strategies
- Reporting and marketing optimization tools
- Media strategies and plans, campaigns (digital + traditional)
- SEO, SEA, SEM and SMO, Paid Search campaigns
- Setting audiences, targets, consumer profile, consumer Journey, personas
- E-marketing strategies, CRM strategies and tools, nurturing, retention strategies, web positioning
- Marketing product and support to sales forces
- Management of providers, communications agency, PR and procurement, outsourcing
- Partnerships management and contracts, legal concepts, licensing management
- Community Management
- Content management
- Managing multi-brand projects and optimizing processes
- Data analyst, setting KPIs and optimization plans (CPC, conversions rates, remarketing)
- Animatiion of sales and distribution networks, setting up sales network training, lobbying
- Public relations and press relations, spokesperson, external communication, plans de communication
- Graphic Charter (VBI), Internal communication and online
- Communication operations and events: trade shows, press conferences, travel management, incentives, seminars, shows, product presentations, kick-offs, animating sales networks, catalogs, websites
- Content management strategy, communication supports, newsletter (Internal & External), corporate communication, press releases
- International prospection and negotiation, follow-ups, loyalty, retention programs, responding to tenders
- Anticipating markets, Benchmarking
- Search, negotiate and track technological and commercial partnerships, tripartite and international partnerships
- Sponsoring, legal, good practices
- ROI strategies and tools
- Annual budgets, P&L, forecasts, planification: 19M$, on matrix organizations
- Team manager: 15 people
- Accompanying teams, qualifying them, training, recruiting
- Leadership skills, inspirational, decision maker, caring, emphatic, ethic, driven by results
- Social Media: Facebook, Instagram, Twitter, Youtube, blogs
- edia: Google Ad Words, Google Analytics, FB Business Manager, Power BI, MailChimp
- IT: ServiceNow, CA PPM, MS Project
- Pack Office Pro
- Google environment
- Edition: Photoshop, Paint Shop Pro
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French : Native
Expert
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English : fluent and professional / bilingual
Expert
-
Spanish : intermediate
Intermediate
- Video games industry
- Automotive and moto
- Motorsports
- Information technology
- Luxury
- sports
- Leisures and entertainment
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Brand Management
Advanced
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Marketing plans
Advanced
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Social Media
Advanced
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Advertising
Advanced
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Digital marketing
Expert
-
Budget management
Expert
-
Strategic analysis
Advanced
-
KPIs management
Advanced
-
Continuous improvement
Good
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Reporting
Good
-
Media plan
Advanced
-
Plans and campaigns optimizations
Advanced
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Planning
Advanced
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Management of partnerships and licences
Advanced
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Sponsoring
Expert
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Sporting marketing
Expert
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Career management / Sporting agent
Good